Retargeting is commonly thought of as a method to re-target customers that have already seen our ads. This is a
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How CPM Fits Into Engagement
According to the chief of media for MasterCard, the ability to micro-target audience segments has kept CPM relevant to engagement.
Read moreEngage: BDR Reinvents Real-Time Bidding Platform
At engage: BDR headquarters, cutting-edge marketing solutions are always on the menu. But instead of the usual recipes, President Ted
Read moreEntrepreneur Profile: Ted Dhanik of engage: BDR
In 2007, Ted Dhanik co-founded engage: BDR, a top-5 international display, mobile and video advertising network and technology firm. He
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